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At the heart of IQOS are sophisticated electronics that heat specially prepared and blended tobacco. IQOS heats the tobacco just enough to release a flavourful nicotine-containing vapour but without burning the tobacco.
Here’s the key point: the tobacco in a cigarette burns at temperatures in excess of 600°C, generating smoke that contains harmful chemicals. But IQOS heats tobacco to much lower temperatures, below 350°C, without combustion, fire, ash, or smoke. The lower temperature heating releases the true taste of heated tobacco. What is there? A nicotine-containing vapour – not smoke – that makes IQOS a smoke-free product that is appealing to smokers.